How Marks & Spencer’s (M&S) strategy informs their operations.
Description
Type/ Format: Case Study
You are required to write a case study for Marks & Spencer(M&S) retailer, which identifies their overall retail strategy, key areas of strategic development and how this impacts on their operations. You are NOT writing an operational assessment so please do not cover details of how the retailer operates, but rather how their strategy informs their operations.
This case should be applied to Marks & Spencer(M&S) and you may need to undertake primary research to investigate the areas of strategy that are not covered in secondary research – although secondary research should be the focus of your research. As strategy is a retailers’ ‘secret weapon’, do not expect to find a full strategy published for public view. Therefore, you will need to infer their strategic decisions from your research and apply it to the theories.
The case study should be structured as a report with Contents Page, for example it should consist – Introduction, Strategy and so on.
• 25% Coherence and Organization of the assignment
• 25% Addressing the Question
• 25% Use of appropriate literature and evidence of reading
• 25% Critical Reasoning
