Description
Global Family Business
The corporation I’ve chosen for the report is NIKE. It is important that the context will revolve around a ‘family business’, which is different from conventional businesses. The document provided below is the module handbook, and the assessment details are under “Assessment 2”.
1. identify and discuss the criteria1 [a minimum of 3] that academics and others use to assess the relative success (or health) of a family business. (more information can be found in the module handbook, providing the definitions to what is meant by ‘criteria’, ‘others’, and ‘success’
2. discuss and justify how well ‘NIKE’ matches up to two [from the original selection of a minimum of 3] of these criteria.
The second document attached is what I’ve done so far, therefore you choose to build upon it.
