BRD209 Creativity and Innovation
Large project + presentation
Total Value 35%
PART A: Group task, problem solving (30%),
Wicked problems
You will collaborate with a group (group size strictly 2 to 4 people), chosen from your workshop class only, to provide a creative solution to a wicked problem.
You have a choice of problem from the following list:
• • How to increase the uptake of COVID vaccines
• • How to reduce the belief in fake news
• • How to reduce the amount of time people spend on video games.
• • How to increase use of public transport
THE TEMPLATE ATTACHED HAS MY WORD COUNT SINCE THIS IS A GROUP PROJECT.
Choose only one (unless you can see a connection between them ).
You should base your project on the 3 stages of problem solving in the Osborn-Parnes Problem Solving Process discussed in the lecture in Topic 5.
You should document your work. For example, how the ideas were generated, what choices were made along the way to finding a solution.
Note, you are not expected to be an expert on the media, vaccination, medicine, education, politics etc. Your aim is to generate ideas, feasible and crazy, futuristic or available with current technology.
After all, crazy ideas may be the seed needed for a great not-so-crazy idea.
You will then choose one idea to explore further for potential implementation.
You should come up with a strategy to make a difference, not necessarily solve the whole problem.
Be aware that I will be less impressed if you come up with a current known method or action as your final solution. For example, more government regulation or intervention. Better education might also be considered a current or obvious method, but perhaps you find a creative way for the education to occur.
PART A: Written assignment, Group task, (30%)
The first stage of the Osborn-Parnes Problem Solving Process is fact finding. This is a literature review of the cause and size of the problem and understanding what are the past attempts at a solution.
It is important for your group that this is completed sooner rather than later to inform your idea generation. The expectation is this will involve proper referencing and formal academic language.
Maximum Word count (not including references) is 1000 words. This is a relatively small word count for a literature review. It means you have to think carefully about the narrative. That is, you will find
lots of information, but to do this task well within this word limit you need to synthesise information and integrate it into logically presented document. These are important skills to have.
Your fact finding should include a conclusion e.g. what are the key lessons?
Then, complete the final two steps of the Osborn-Parnes Problem Solving Process, idea finding and solution finding.
It is difficult to provide a work count for the step, as it will also involve the idea generation step and I don’t wish to limit your creativity. How as a guide the solution finding step should be 700-1000 words.
You can use the various tools from the idea generation toolbox discussed in class (e.g. mind maps, SCAMPER etc). Document this process in your report. For example, include your SCAMPER analysis or mindmap. Ideas can and should span a wide range of solutions types e.g. from education, to law, to technology/engineering and so on. Remember all the idea generation tools we have learned. You have options here.
In solution finding, choose one idea you have generated. Discuss why the solution was chosen from the previous idea finding step. We cannot expect you to proceed to adoption; however you should outline a plan for implementation. For example, what skillsets or organisations would be required? Who would you need to convince?
Again, you are not restricted in your proposed solution, beyond the obvious (like ethics or the need to for the existence of magic). It could be at the level of the world, the nation or an individual. This is up to you, and the interests/discipline backgrounds of your group. Again as a suggested word limit for the solution finding ~1000 words.
