Description
A report on a participation of a survey, where the final dataset is used for analysis and interpretation for the report on young consumers’ adoption of self-service technology in a retail setting through the use of dependant and independent variables, with well developed and justified research hypotheses, frequency counts for relevant variables, descriptive stats for variables, ANOVA and Multiple Regression Analyses.
The report needs to deliver on (example):
Choose dependent variable (most important variable)
Choose your 3 Independent variables
– Focusing on these two for regression analysis
Examples:
Dependent variable: Customer Satisfaction
Independent variable: Perceived usefulness
Independent variable: Perceived Risk
Independent variable: Convenience
Research Questions based on Variables:
+-10 references are required.
