An Investor Pitch Deck Presentation
Cover Page: Logo, Question, unique benefits, positioning statement.
Target Market: target segment, who they are. Companies who want to purchase macarons for special events. Companies that are not able to produce their own macarons and want to have them in their menu. Swiss and foreigners looking for a local brand and exotic flavors.
Problem: Check in the bottom
Solution: Check in the bottom
Market Analysis: The company wants to attract customers using the made in switzerland sticker. To encourage locals to buy. As well as trying to attract people from other cultures to buy it as it refers to Switzerland as an open country to the world by having flavours that are inspired from the arabian peninsula.
https://www.maisonamarella.com/collections
Unique Selling Point: Customizable Macarons. Create one for each company. Different flavors and designs. Macarons developed with region, theme and season. Locally acquired products: coloring and flavoring.
https://www.maisonamarella.com/pages/corporate
Marketing plan: Instagram, Facebook, Manor
Business Model: Introduce Business to Business with Manor, Sell on the Boutiques
Competitor Analysis: Laduree with globus and its stores around switzerland. Bakeries with many products but not specialized to this certain product.
IP: Logo, Name, the packaging, The content of the site including, in particular, but not limited to, text, comments, illustrations, photographs and images reproduced on the site, is the exclusive property of Maison Amarella Ltd and is protected by intellectual property rights. Any full or partial reproduction of the site is strictly forbidden, unless authorised in writing beforehand by Maison Amarella Ltd. Any infringement of our brands and the integrity of our products could justify the introduction of civil or criminal proceedings
.https://www.maisonamarella.com/policies/terms-of-service
Team: Alia Adi Co-founder and CEO
Milestones: They managed to put their products in manor and are expanding across the swiss romand.
Financials; They sell 12 macaron boxes of 12 online and in store. To deliver them from online purchases. To sell personalized macarons to corporate businesses for special occasions or other reasons. Payment via credit and debit cards, paypal and via direct interface provided by the bank CIC. Cash in store is allowed.
https://www.maisonamarella.com/collections
https://www.maisonamarella.com/policies/terms-of-service
Risk Management: Due to an increasing awareness of health protection, the market size can decrease.
Offer to investors: expansion.
Final slide: Contact details, references, links, sources
1. Logo, contact details, picture
Route de la Petite Glâne 20, 1566 Saint-Aubin, Switzerland
info@maisonamarella.com
2. One sentence pitch which summarize it all
We want to attract new customers nationally and expend our brand. In order to succeed, we’ll create partnerships with important companies in Switzerland like Manors and develop the sales of our product.
3. Problem
Consumers are looking for new flavours. Classic tastes are no longer of interest. Impact the locals and foreigners emotions differently than its competitors.
4. Solution / Product
Offer exotic, classic and local flavours while using local produce, create better experiences appealing to different cultures and even to other businesses.
5. Market
Focus on Switzerland buyers but also people from others origines as Switzerland is an open country with people who come every part of the world
6. Competitive landscape
Superior taste, close to nature, global flavours. Macarons collections have been developed based on 3 criteria which are region theme and season
7. Unique Competitive Advantage
The way they see the macarron. They are making the macaron like an masterpiece and seeks to make customers travel with exotic tastes in just a few bites
8. Team
Alia Adi Co-Founder & CEO and ??
9. Business Model
The profit for this action is several, we can firstly have new ways to get funds into the company, we can also develop our brand image and gain market share over our competitors through partnerships. Moreover, it can also open up opportunities for international expansion and thus grow our business
10. Traction
The achievement of Maison Amarella
What risks are you aware of?
Who are your competitors ?
What is your target market ?
What is your competitive landscape?
What is your financial situation nowadays ?
What is your marketing strategy ?
What is your value / DNA ?
What are your daily issues ?
What is the different source of revenue of your company ?
What is the internal structure of your company ? Who are the cofounders and key people?
Do you have a RSE ?
What is your aim in terms of business? Where do you aim to be in the next 5 years? 10 years?
Problem: Consumers are looking for new flavours. Classic tastes are no longer of interest. Impact the locals and foreigners emotions differently than its competitors.
Solution: Offer exotic, classic and local flavours while using local produce, create better experiences appealing to different cultures and even to other businesses.
