Description
Case Analysis
Discussion Questions
The following questions may be used to facilitate class discussion and to confirm achievement of the learning objectives:
1.What are the chief challenges Publix faces from the protests of the CIW?
2.What are the main ethical issues raised by this case?
3.Should Publix join the FFP? Why or why not?
4.How is the Publix position good or bad for their business?
5.Who should be responsible for the working conditions on tomato farms?
6.How might customer input be used in making this decision?
7.Does the Walmart position on the FFP impact Publix?
8.Are there specific aspects of the Publix corporate structure that makes this decision different for Publix than for Walmart?
9.Can the market truly determine the “fair price” for tomatoes as Publix suggests?
you must focus on both the issues faced by and the environment surrounding the organization featured in the case. This process, an applied form of the scientific method, will also contribute to your development of important personal analytical and business writing skills.
