Investigating the Impact of social media marketing on SMEs: the case of the fitness industry in the UAE
1.4 Research Questions:
The following questions will be answered through this research:
1. What are the benefits and drawbacks of using social media marketing?
2. What is the impact of social media marketing on the performance of SME fitness studios in UAE?
3. What is the impact of content creation on SME fitness studios’ performance in UAE?
4. How can SME fitness studios improve their usage of social media marketing?
