Building an Investor Pitch for a creative business proposition
Description
You are required to develop an investor pitch for a business proposition a 2,500 report.
Your pitch MUST INCLUDE BUT NOT LIMITED to addressing the following aspects-
Business Idea (including customer need + proposed solution) This should be justified by evidence of opportunity viability
Identification of Value Opportunities and Innovation gaps that your proposition seeks to address
Marketing Plan (including high-level competitive and market analysis, market positioning and marketing activities + budget)
Operational Plan (including overall planning, timings, resources needed, IP/legal issues, risk analysis + mitigation)
Financial Plan (including minimum 3-year growth and cash-flow projections and break-even analysis. The 2 key aspects that will be assessed in the Financial Plan are: whether students show a good understanding of how the financial plan links to the operational and marketing plan (i.e. numbers are not plucked out of thin air), and what the key assumptions and variables underpinning the FP are, and how they influence the numbers.
Show long-term growth prospects through “scaling” the model and provide a calculation of the business valuation that could be used to attract investors.
Evidence of data-driven and adaptive culture of growth hacking
Competitor analysis- track trends and competitor analytics
Design customer action funnels and calculate per-user LTV/CAC
Portfolio of design elements (e.g. brand logo, product prototype, packaging, or website) which could be used to develop the brand and positioning of your product/service.
Inventory management system-
Evidence of contracts engaged or planning to engage- [this could be with suppliers, strategic partners, markets, and financial platforms]
A clear pre-launch, launch, and post-launch strategy
Clear routes to market
Strategy for Funding
Exit Strategy- [This could be for investors, the founder, etc]
My personal note
The business Idea I had is a JEWELRY business, we would sell high quality Cubic Zirconia (CZ) and also sell real diamonds. So basically the cubic zirconia would be for a target market of artists and wannabe gangsters and people that want to look like they have a luxury live but cannot afford the life and the real diamonds are clients that I’m can actually afford luxury and Love luxury, they have the financial means to actually spend on things like that.
It important to mention that because of the very unsustainable global economy, diamonds and gold silver are good investments people look into because it’s not like oil or stocks. These are things that would always be valuable for a very long time till the end of time.
Important things to note:
The name of the Jewelry business would be “BANABELLE”
Beaverbrooks is a company you should look into for this essay and list them as a competitor amongst other companies you find.
You would need to design a logo and include images and visuals as mentioned previously.
