Description
Task summary
You will use the knowledge provided so far in this unit to examine and analyse the case study “The CEO Who Couldn’t Keep His Foot out of his Mouth” (Burrell et al., 2006). You will use this knowledge and your analysis to write an essay of no more than 2,500 words that respond to four questions.
In completing this case study, you are expected to draw upon broader knowledge gained in your studies to this point. Including references to other readings to support and contextualise your opinion is required.
Task description
For the last four years the company Growing Places has benefited from the entrepreneurial vision and operational savvy of the CEO Rob Miranda. However, it has also suffered from the CEO’s tendency for verbal gaffes that are starting to generate bad media coverage and drops in the company’s stock price. The company’s founder and chair – Even Breyer – has some decisions to make. Drawing on information from the case study you will write an essay of no more than 2,500 words.
Assuming the position of Evan Breyer founder and chairman of the company, you must decide whether to continue backing Rob as CEO, or whether he should be let go. More specifically, you are required to answer the following questions:
Decide whether Rob Miranda, CEO of Growing Places, should leave or remain with the company.
Support your decision for Rob to leave or remain with Growing Places by reference to the case and the four commentators.
Determine the conditions under which Rob should leave, or stay with Growing Places; and finally,Suggest ways to best contain the fallout from Rob’s insensitive remarks.
