HND BUSINESS STUDIES (RQF)
Assignment 2 of 2 Strategic Management (Strategic Planning)
HAND OUT DATE w/c 1 HAND IN DATE
Unit Learning Outcomes
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.
Submission format
This assignment should be submitted in the form of a written report. This should be written in a concise, formal business style using single spacing and an ideal font of 12.
You are required to make use of headings, paragraphs and subjections where appropriate. All work must be referenced using the Harvard referencing system.
provide a bibliography again using the Harvard referencing system.
Recommended word limit is between 3,000 and 3,500 words.
Written assignments (essays, reports etc) must be submitted and uploaded to Turnitin by 17.00 on the deadline date unless otherwise instructed.
Learning outcomes and assessment criteria covered in this assignment:
Learning outcome
PASS MERIT DISTINCTION
LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation
M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes. D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.
LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation. M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives.
Assessor’s Feedback
Assessor’s signature Grade for Assignment 2
Date
OVERALL GRADE
Assignment Brief :
Assignment 2 : Strategic Management (Strategic Planning)
Further to your report, as a Corporate Strategy Manager, where you produced an internal and external analysis that provided a basis for strategic planning, being satisfied with your work, the CEO has asked you to conduct and develop the following:
• A competitive analysis of the organisation using Porter’s Five Forces model.
• A strategic plan based on the environmental analysis and findings of your report.
This will be presented to the Board of Directors and should include the following:
LO3
1. An introduction to the report providing an overview of business and the task at hand.
2. A competitive analysis. Applying Porter’s Five Forces model evaluate the competitive forces of your chosen business and the market sector it operates in (P3)
3. Devise a strategy on how to improve competitiveness in your chosen organization. Apply appropriate analytical tools (such as Boston Matrix, Stakeholder Analysis and Ansoff’s matrix) to devise a plan to improve competitiveness and market position (M3).
LO4
4. In order to help the business with its strategic choices and direction, devise a strategic planning proposal based on your findings showing the different types of strategic directions available to the organisation (P4)
5. Using the Balanced Scorecard together with other relevant theories, models, concepts, recommend the most appropriate strategy (P4)
6. Applying all the information and analysis you have gathered, produce a strategic management plan for your business with strategies, objectives and tactics. (M4)
7. Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.
Provide an evaluation of the environmental analysis you researched, the competitiveness of the business’s in its market and carry out an assessment of the prospect success of the proposed strategy (D1).
Note:
The Distinction (D1) criteria should be done as a separate piece of work talking into account and incorporating ALL learning outcomes (LO1 – LO4).
