INTRODUCTION
Task 2: Communication Through Technology
Today’s digital business environment is global, fast paced, and highly competitive. As a business professional, it is imperative you communicate effectively throughout your daily activities. In this task, you are asked to demonstrate your proficiency in communicating as a business professional.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Create a multimedia presentation (e.g., PowerPoint, Keynote)(suggested length of 5–7 slides) in which you outline and discuss the steps involved in creating a business report by doing the following:
1. Summarize the steps in the process.
2. Explain in one slide how social media (e.g., Facebook, LinkedIn, Twitter) is used to distribute common types of business information from a business report.
B. Deliver the multimedia presentation (suggested length of 5–8 minutes) from part A by doing the following:
1. Provide a link or other approved access to an audiovisual recording of yourself delivering your presentation, using the Panopto system.
2. Demonstrate confidence, credibility, and professionalism.
Note: The audiovisual recording should feature you visibly presenting the material (i.e., not in voiceover or embedded video) and should simultaneously capture both you and your multimedia presentation.
Note: For instructions on how to access and use Panopto, watch either the “Panopto (PC Users)” video or the “Panopto (MAC Users)” video by clicking on the applicable web link provided below. To access Panopto's website, navigate to the web link titled: "Accessing Panopto", and then choose to log in using the “WGU” option. If prompted, log in using your WGU student portal credentials, and then it will forward you to Panopto’s website.
To submit your recording, upload it to the Panopto drop box titled “Business Communication – EJP1 | C716.” Once the recording has been uploaded and processed in Panopto's system, retrieve the URL of the recording from Panopto and copy and paste it into the Links option. Upload the remaining task requirements using the Attachments option.
C. Write an executive summary (suggested length of 1 page) based on your multimedia presentation.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
Must use sources from the text and cite them.
Must follow rubric. Paper is Pass/Fail so following the rubric is critical.
RUBRIC
A1: SUMMARY OF STEPS
NOT EVIDENT
A summary of the steps is not provided.
APPROACHING COMPETENCE
The summary of the steps is illogical or poorly developed.
COMPETENT
The summary of the steps is logical and well developed.
A2: SOCIAL MEDIA
NOT EVIDENT
An explanation of how business information is distributed via social media is not provided.
APPROACHING COMPETENCE
The explanation does not include 1 slide, is illogical or poorly reasoned, or vaguely addresses how business information is distributed via social media.
COMPETENT
The explanation includes 1 slide, is logical and well reasoned, and clearly addresses how business information is distributed via social media.
B1:AUDIO-VISUAL RECORDING
NOT EVIDENT
The candidate does not provide a link or approved access to an audiovisual recording of the candidate delivering the presentation using the Panopto system and incorporating a multimedia presentation, or the link or approved access does not work.
APPROACHING COMPETENCE
N/A
COMPETENT
The candidate provides a link or approved access to an audiovisual recording of the candidate delivering the presentation using the Panopto system and incorporating a multimedia presentation.
B2: PRESENTATION DELIVERY
NOT EVIDENT
An audiovisual presentation is not delivered by the candidate.
APPROACHING COMPETENCE
The delivery of the audiovisual presentation lacks confidence, credibility, or professionalism.
COMPETENT
The delivery of the audiovisual presentation demonstrates confidence, credibility, and professionalism.
C: EXECUTIVE SUMMARY
NOT EVIDENT
An executive summary is not provided.
APPROACHING COMPETENCE
The executive summary is illogical or covers some of the main ideas in the presentation.
COMPETENT
The executive summary is logical and covers the main ideas in the presentation.
D: SOURCES
NOT EVIDENT
The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.
APPROACHING COMPETENCE
The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.
COMPETENT
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
E: PROFESSIONAL COMMUNICATION
NOT EVIDENT
Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic.
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
