2,000 words +/- 10% (excluding references) for company report 1,000 words and personal employability reflection
Description
Introduction to the company
What macro factors need to be considered for this brand in the UK over the next 12 months?
What micro factors need to be considered for this brand in the UK over the next 12 months?
Identify three main target audiences of the brand
How is the brand positioned?
Give some recommendations about how the brand can grow over the next 12-36 months
Structure and presentation
Personal Employability Reflection (1000 words)
