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Analyse the roles of media creators, consumers, advertisers and other professions using a media market model.

Marketing Communications

This assignment should be completed in a REPORT formant and should be between 1,500 and 2,000 words. Write a marketing communication plan for a project that you believe is needed in your own organisation addressing the core areas of a traditional communications plan:

• Context analysis

• Promotional objectives

• Marketing communications strategy

• Co-ordinated promotional mix (methods, tools and media)

• Scheduling and implementation

• Resources (human and financial)

• Evaluation and control

• Feedback

• This plan can cover either internal or external communications or both. The learning outcomes for this assignment are:

• Apply understanding of the marketing communications industry

• Analyse and assess the impact of economic factors on media industry decisions

• Analyse the roles of media creators, consumers, advertisers and other professions using a media market model

• Apply understanding of techniques to measure the contribution to a business of a successful marketing campaign