Description
As the case narrative states, Closet Concepts, Ltd., is considering offering an online marketing channel for the sale of its products, and is considering the use of a 3PL to manage/provide logistics distribution services for the online orders.
Assume that you have been hired as a consultant by the CC fulfillment analysis team to determine the best 3PL strategy for them to use.
Specifically, they would like for you to do the following:
1. Identify the specific 3PL services that they should outsource, and why. Use the details of the current CC capabilities and deficiencies to justify your choice.
Should CC use a separate distribution facility for their online orders?
2. Identify the criteria they should consider in this decision, then make a recommendation as to what would be best for them.
3. Should CC use their own fleet to ship online orders, or should that be handled by the 3PL, or by a service procured by the 3PL?
The report should be in the form of an executive memo, with you as the consultant hired to develop a 3PL strategy for the CCL leadership team. Put yourself into the role: the report should be directed to the CCL leadership team specifically.
Answer all questions in as much detail as possible; graphs and maps are welcome if you’d like, but if they are included, they must be addressed and explained. The executive memo should be no more than two pages: detailed, but succinct.
