MRKT 3240: Individual Assignment #2 Total: / 40 marks
Assignment: Complete this assignment by answering the questions below Submit 1 Excel file under “Individual Assignment” tab in Moodle
Format: Excel (calculations and written answers),use template provided
Learning Objectives:
● Practice applying conjoint analysis, new product forecasting and breakeven analysis to evaluate viability and potential for new product trial.
● Analyze quantitative survey results (consumer feedback) as part of product based decision making and forecasting.
● Generate insight from analysis to guide marketing planning process (product development)
Assignment Details:
● Use provided Excel template to complete and show your work.
● Label your Excel file in this format: First Name Last Name_Student#_MRKT3240 IA2 (e.g., Jaime Mah_123456789_MRKT3240 IA2)
● Answers must be clearly communicated and organized; please write in full sentences
● Include APA style citation (where applicable, citations can be listed at bottom of your written answers in Excel)
