Ad Analysis Template
DESCRIPTION
Does the ad use photographs? Describe them.
Does the ad use other images, including the company logo? Describe them.
What are the dominant colors and where are they used?
What is the text? Where is it placed? How prominent is it?
INTERPRETATION
What is the main point of the ad?
What is implied by the text or the images?
Who is the audience for this ad and how do you know?
How does the text contribute to the meaning?
How do the colors/photos/images contribute to the meaning?
How is the ad appealing to ethos, pathos, and/or logos?
EVALUATION
How effective is the ad at appealing to its target audience?
Could the ad be made more effective by making changes?
Would you recommend that the ad continue to run?
