Task requirements
OVERVIEW
This assignment will encourage the students to apply the academic skills from the module to a business issue and will be submitted in form of an essay
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
The submission of a written essay that discusses a business issue using a wide variety of research materials (1,500 words).
Part 2 – Essay (1,500 words) – 50%
Throughout the module we will be examining a variety of current business issues through the use of a variety of research materials.
You will need to choose one business issue from the list below to base your essay on:
1. Adapting to new technology including Ecommerce and Social Media platforms
2. Challenges of Hospitality, Leisure and Travel industry during Covid-19 pandemic
The essay must:
a) Give the full Harvard reference within the reference page for each item used, and the correct Harvard ‘shortened’ reference within the essay.
b) Include both direct and indirect citations from a wide variety of sources;
c) Make use of the relevant research items from within the module;
d) Explain and discuss the business issue of your choice by describing what the issue is, and how companies are reacting – positively or negatively?
A suggested format would be to create one paragraph of 300 words each, within the main section of the essay for each of the questions raised in bullet point (d) i.e. what the issue is and how companies are reacting, ensuring that the conclusion offered recommendations of how a business can solve the issue. The remaining 400 words need to be used for the introduction and conclusion of this essay task
You must reference all information used in the essay, using the Harvard Referencing Guide.