My topic I have chosen is the cheating scandal of the Houston Astros team and how they will handle that and move forward or have move forward over the last few years.
The final project for PR 3311 is to assemble a short strategic plan document for your client company or organization. This should be about 2-3 pages (but use more space if you need it) and uploaded as a Word document. It should include the following sections:
-A detailed description of your client and their mission.
-Define the public relations situation or problem your client is facing.
–A detailed description of your client’s publics — who you are targeting with your strategic plan. Use demographics. Describe what they think and how they feel about your client.
-Establish your goals and objectives. Try to have 1 goal and about 2-3 objectives. (Remember that your goal is big and broad, while your objectives are narrow, specific, and measurable. For example, a goal might be to improve awareness of the YWCA, and an objective might be to improve name recognition by 30% among Lubbock citizens by September 1, 2021).
-An outline of what strategy or strategies you will use. Describe each and how you’ll use them. (There are proactive strategies and reactive strategies. Look at Step 5 and 6 in your book for this.)
-Describe what tactics you will use. You must have 3-5 tactics that will help you execute your strategies. It’s ok to re-use what you used in Activity 2.
-Create a timeline of how you will execute your plan.
-Describe how you will evaluate your plan when it is finished to see if it succeeded or failed.
