Respond to each student, do not include the other students response in another students response.
Response to Maria
Good Morning,
Look for many advertisements. However, when I started looking further, I found this one, and it seems spectacular to me. I felt identified. The commercial portrays cultural differences, highlights family and Friendship; of course, Mc Donald’s always uses emotions.
The sender is MC Donald’s, and the receivers are the large group of viewers who see the ad through different media worldwide.
Mc Donald’s marketers are concerned about the encoding and decoding of the commercial, as they must ensure that the intended users convey and understand the message effectively with the message they seek to send.
Only then will they be able to guarantee effective sales for their products. The commercial conveys that the business deals with various food products, including certain beverages. So, the ad’s central message is that the company can meet the different needs of different customers around the world, such as making a smoked hamburger and taking you with the flavor to the memory of your home.
Show the different needs of people creatively, like having a coffee with daddy and having better communication and saying something important to him.
Customers can provide feedback through their increased interest in MC’s products. Donald’s. Customer Repair Cells also work where customers can make complaints and suggest improvements.
All the advertisements on this link show respect for culture, family and customs, and traditions, as in the kid who waits for the older man to start eating. Big message from the company. Even when is in another language you can understand.
Response to Tristian
Hello Class,
The commercial that I chose stood out to me because the speaker references how we try to make the food at home but it is not the same. I have had this problem while trying to recreate McDonald’s food and it just never comes out as good.
The sender of this message is the company McDonald’s and the receiver of this message are the customers. The customers range from old/returning customers to people who have never tired the restraint before. McDonald’s marketers are concerned with encoding and decoding because the company wants to use food that looks really good in the commercial. The company wants the receiver of the commercial to think or decode that the food looks good enough to eat then and there as well as not be able to recreate the food at home.
The overall message for this commercial is, the food from McDonald’s is so good that it cannot be recreated at home. Also McDonald’s want to show that people who do make their own version of the food at home will not taste as good as going and buying the company’s product. Customers give feedback to McDonald’s through customer satisfaction surveys as well as complaints that come in per store.
Reference:
Response to Phillip
There are several types of marketing that we use that has evolved from advertising in the news paper to digital marketing that we get on our personal laptops and cell phones.
Advertising is when you would turn on a radio or television and hear and ad for toothpaste. They are marketing to a wide range of people at a sinle point in time that are listening to the radio or watching a t.v. show.
Sales promotion is when a business offers coupons and promotions in their store. Buy one loaf of bread get the second for half off. It increases the demand for a short period of time. You only have X amount of time before they are gone.
Public Relations is what the company does to make the brand stand out. It makes the product favorable in the eyes of the public, makes the public feel they can trust the company they are buying from. Also any type of publicity, whether good or bad is a form of public relations
Personal selling is when the salesman talks one on one with the potential buyer. A car salesman would fall under this category to find and promote to prospective clients what they are selling.
Direct marketing is the newest form of advertising, it is a personalized promotion that is geared toward something that you enjoy or like. In direct marketing it is looking for the the average sale, something that can even out if someone does not buy a lot to someone who spends a lot of money. When you take the two you get an average sale price.
Response to Robert
There are six types of marketing communication that make up the promotional mix. The first form in advertising. This is used for making your name known and trying to get people to take action to buy your product. It is a broad generalized strategy and results in the most “bang for your buck” because you reach a broad audience. But the marketing is generalized. An example of this is a radio commercial for Shane Co. Company. I still know they are located on “Scottsdale Rd and Acoma, one miles south of Bell Road”. Another form is public relations. This is about maintaining a good image for the brand or product. An example of this is USAA charging the standard rate for insurance during Covid times.
This could have been a scandal because everyone was driving much less so USAA decided rather than have their name tarnished, they would reimburse their members some of the premiums to help save their name and boast about it to keep their image good. Another type is personal selling. This is one on one interactions with a client and extremely personalized. When I go inito a furniture store to get a new couch I am typically met by a sale representative that I can tell what I am looking for and any specifics and they can help guide me through specials or applicable options. Another form of marketing communication is sales promotion. This is incentives to get someone to take action. It increases demand for a short period of time and helps increase sales. An example of this is the Cyber Monday event.
Amazon does a brief period with lower prices on some items and people flock to it like a new black Friday. Another method of marketing communication is direct marketing. This is personalized promotions. It is highly targeted but typically costs more. An example of this is letters I get in the mail to sell my house. I recently attempted to sell my house but pulled it off the market after a short time. Realtors send me ads on a regular basis to sell my home now. The final method is digital marketing. This is a combination of online methods to increase brand awareness and sales. An example of this is my WinZip likes to frequently remind me of sales and promotions for upgrades on my computer. It is nice and convenient for the marketer and can be relatively cheap in comparison with some other methods.
