NOTE:IT IS EXTREMELY IMPORTANT TO GO THROUGH THE ASSESSMENT BRIEF THOROUGHLY AND FOLLOW THE GUIDANCE. THIS ASSESSMENT IS AN INDIVIDUAL REPORT WRITTEN IN THE 3RD PERSON USING THE SAME ORGANISATION AS IN THE PREVIOUS CW1 ASSESSMENT..ALSO PROVIDED AT THE END IS A RECOMMENDED MODULE READING LIST.AS PREVIOUS ASSESSMENT COMPANY TO BE USED FOR THIS IS OCADO PLC.THERE MAY BE NEED TO CROSS REFERENCE WITH PREVIOUS WORK DONE ON THIS COMPANY
Assessment Brief
Module name:Strategy in the Global Marketplace Module code: 6BM505
Trimester: T3 (Summer) Academic year: 2020-21
1. Module Overview
The module focuses on strategy and strategic management within the global context. Students will learn about strategies that businesses can employ to identify opportunities, gain sustainable competitive advantages and grow. The module explores the effects of globalisation, the ways businesses can adapt to the changing global environment and respond to the emerging challenges and competition. It discusses theory, conceptual frameworks and principles and their application in real life. Students will also explore some of the most important areas in strategic decision-making, including but not limited to production strategy, sustainability, innovation, change and risk management.
2. Learning Outcomes
On successful completion of this learning, and this module, you will be able to:
1. Critically appraise the effects of the external environment and globalisation trends and dynamics on an organisation
2. Identify the opportunities and develop strategies aimed at gaining sustainable competitive advantages
3. Critically evaluate potential risks and change management challenges associated with implementation of a strategic plan.
COURSEWORK 2
Assessment Type: Individual report
Based on the analysis of the external environment and the opportunities identified in CW1, learners will develop a strategic plan for the organisation of their choice.
The plan should be aimed at gaining or increasing a company’s sustainable competitive advantage, at the same time giving consideration to potential risks and change management challenges associated with implementation of that plan.
Assessment weighting: 60%
Word count: 3,000 words
