Digital footprint analysis of an organisation
Assessment Brief
AS1 Digital footprint analysis of an organisation
Weighting: 50%
Read this assessment brief in its entirety before starting work on the Assessment Task.
The Assessment Task Every day, whether you want to or not, you are leaving behind a trail of data that puts together a picture of who you are online, what you are doing, where you are going, and why you are doing all these things. Furthermore, it is important to recognise that the internet is a living record.
Every move your organization makes online leaves a mark; if you don’t think cyber criminals aren’t watching, you’re probably mistaken.
This picture is likely more public than you assume. An approach to digital risk management should begin with an understanding of the organisation’s digital footprint.
In this assignment, you are expected to produce 2000 words report where you will explore the concept of digital footprint, analyse what a bad digital footprint looks like?
Assess why digital footprints can be dangerous for individuals or an organisation, what could be done to build a good digital footprint or erase a bad one? And finally, critically analyse the digital footprint of an organisation you currently work for or a FTSE 100 organisation of your choice.
2
Your report should reflect wide background reading and you should support your critique with appropriate examples from available academic and practitioner literature using the Harvard referencing system.
NOTE:
In answering this question it is strongly recommended you draw on academic as well as practitioner sources to support your analysis. Several major consulting companies offer very insightful reports which may be relevant.
Professional (non-academic) publications such as Computer Weekly may also be useful. Journals in the areas of Information Systems, E- Commerce, Procurement, Economics and General Business and Management will be appropriate to utilise when developing your answer.
