Case Study Solutions Analysis
Purpose
This assessment requires you to conduct two analyses on assigned case studies and develop responses in the form of written case notes. The case study solutions analysis is designed to get you to think about how you might solve real world problems as a future leader.
By completing this assessment, you will demonstrate that you have:
• the ability to apply key concepts in marketing to contemporary real-world examples
• the knowledge of marketing fundamentals to address a variety complex business challenges
• developed persuasive communication skills across different communication channels and formats
• familiarised yourself with the ethical and sustainability issues associated with marketing and are able identify ways in which these issues can be addressed by marketers
Assessment instructions
What you need to know
Visit the case study activities in weeks 2 and 4 for details on each individual case study. Each case study is approximately 10 pages long and is written from the perspective of an authentic leader in a real organisation. The case studies are intentionally incomplete and your task is to analyse the information to decide how you would respond to the key decisions posed in the questions below.
Instructions
The purpose of the case study analysis is to prepare you to make time sensitive decisions in positions of leadership. Ensure you are reflective in your response and remember that you are being assessed on your ability to solve a problem with the limited information you are provided and drawing on a wide range of perspectives.
Read the case study for each week and then discuss it with your peers in the dedicated discussion forum. Be sure to ONLY discuss the case study and not the assessment questions.
Once you have reflected on each other’s input, write your solutions to the case study questions and submit it for marking.
Presentation style/format
You case study solution should be no more than 2 pages long and should be submitted as a PDF
Assessment length
What is included in the page count?
Executive Summary (if required), all text, tables, figures, diagrams and charts, appendices and table of contents (if required)
What is excluded from the word count? Reference list or bibliography
Any text (including appendices) that goes beyond the word count will not be read in grading the assignment.
Assessment format
For consistency across all assessments, students are required to supply assessments in a standard format, which is detailed below. Assessments should always be submitted in PDF format.
Headings
• Font: Arial or Helvetica
• Font size: 12 points
• Line spacing: Single
• Text style: Bold
Body text
• Font: Arial or Helvetica
• Font size: 12 point
• Line spacing: Single
• Text style: Normal
Page setup
• Top: 2.54 cm
• Bottom: 2.54 cm
• Left: 2.54 cm
• Right: 2.54 cm
• Header: 1.25 cm
• Footer: 1.25 cm
Title: Ippudo: Bringing Japan To Paris In a Bowl
by Caroline S. L. Tan and Yi Zhu
Publication date: February 12, 2020
Pages: 12
Case study overview:
In early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company’s first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the US market, Ippudo changed its marketing mix and customer service approach to follow a strategy that incorporated Ippudo’s corporate values with both Japanese and New York culture and norms.
Moving forward, how should Ippudo’s chief strategy officer position the new ramen restaurant in Paris? What marketing mix should Ippudo pursue? Should Ippudo change its product offerings to appeal to Parisians? And should Ippudo France’s website follow the same concept used in New York, where the website served only to convey information?
Read the full case study here: https://hbsp.harvard.edu/tu/d3d507f4.
IMPORTANT: download a PDF for your individual use so you have enduring access to each case as each link is time limited.
Assessment questions
After you have read and analysed the case study above, answer the following questions and submit your responses in the assessment submission inbox below.
1. What positioning strategy should Ippudo follow?
2. What concept should the restaurant adopt?
3. What menu should Ippudo introduce, and at what price range?
