Psychographics: Values, Personality, and Lifestyle
http://www.sric-bi.com/vals/presurvey.shtml (Links to an external site.)
(Links to an external site.)Answer this online survey to see how psychographics might describe you as a consumer.
Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.
In terms of psychographics, what additional details about your values, personality, or lifestyle would help a car manufacturer target you more effectively for a new car purchase?
What questions would you add to the survey in order to elicit these details?
