5-1 Discussion: Ethical Concerns and Effective Marketing
Effective marketing can determine the commercial success or fa ilure of a product “or service. In order to be effective, marketing strategies and campaigns must develop a competitive edge in order to keep their product or service in the mind of the consumer.
Yet marketing strategies that push if not tra nscend ethical boundaries can cause a business to lose credibility with customers.
List three” areas of ethical concern that you as a small business owner have about marketing practices.
Provide examples to illustrate and clarify your views. How has the increased used of social media in marketing and gathered information affected ethics and impact on business?
Resources:
Sage Case Study from SNHU Shapiro Library: Capilano Honey
“To complete this assignment, review the Discussion Rubric document.”
