Week 4: The marketing mix, distribution and pricing
Create a Marketing skills in action portfolio entry
in your portfolio
product: chemical for university researchers
Let’s do a review by way of actively applying what we have learned in this week’s content.
Pick a product or service relevant to an industry you work in or would like to work in and create an entry in your portfolio that addresses the following questions.
• What is the pricing strategy for this offering?
• What is the distribution (place) strategy for this offering?
• What is a change they’ve had to make in their marketing strategy in recent times?
• What competitors and competitive offerings threaten their position?
• Project a year into the future, what issues or opportunities can you foresee for your organisation of interest?
Purpose
This assessment synthesises your knowledge and learning in developing professional marketing skills and understanding of marketing decision making in the workplace.
Assessment instructions
What you need
Familiarise yourself with the portfolio tool you will be using to create your weekly posts. Further instruction on using your portfolio tool are available here: Portfolio
Instructions
Your final assessment runs weekly from Week 2 onwards and consists of a weekly portfolio entry titled ‘Marketing Skills in Action’.
Throughout this course, you will be asked to document your learning in a learning portfolio. The portfolio is a collection of your reflections of what you have learnt throughout the course and an opportunity for you to demonstrate your ability to apply this learning to real-world examples. ONLY the Portfolio activities titles ‘Marketing Skills in Action’ form part of this assessment item.
You will be provided with guiding questions and tasks each week to help you complete your portfolio. This portfolio will then become a useful resource for you to use to:
• Document how your learning can be applied in the workplace
• Demonstrate your learning development throughout the course
• Act as a resource to support your future work and to help you prepare for other assessments
Each week, you will be prompted to submit your Marketing Skills in Action post to your portfolio. Ensure that your entries are titled with the corresponding week. This will provide you with a rich repository of learnings, drawing strong links between this course and the role of marketing in your careers.
Presentation style/format
Portfolio posts should be written using correct spelling, grammar and punctuation.
