Blogs As IMC Tools
Blogs can have an influence on the popularity of a product, both positively and negatively. Organizations can use blogs as a form of Internet advertising to spread the word about their product or service. However, blogs can also do damage to a brand if a blogger posts about having a bad experience with a particular product.
Review pages 282-283 of the course text. Then search for a blog that discusses a particular brand.
Write a 1- to 2-page paper in which you identify the blog and answer the following questions
Does the blogger say positive or negative things about the product or service?
What was the blogger’s intended message? Did the discussion achieve what was intended?
Has the blogger’s message caught on? Did the blogger’s message go “viral”, or spread to other media outlets?
Was there any response or change in policy from the company?
Sources: Textbook, Blog, + 1 other
