Week 5 – Marketing Strategy
Instructions
Week 5 Assignment: Marketing Strategy (PO4, CO6, ILO.B.SK.2, SK.6, BIS.2, IS.3, AL.1, DL.5)
Marketing Strategy
For this assignment, you are to create the marketing strategy for your business idea. Share who your target customers are, how you will reach them, and how you will retain your customers so they repeatedly buy from you.
It should include:
• Offline Marketing Strategies
• Online Marketing Strategies
• Social Media Strategies
• Pricing, Distribution, and Promotion Strategies
• Salesforce, even if it’s just you
• Define opportunities for long-term market development
• Marketing Budget
