Market Structures
Description
Coca Cola
Using the company that you have selected for your Assignments, read and reply to each of the prompts below:
In what type of market structure does your company compete?
Justify your choice by answering the questions below:
What is the approximate number of sellers in your market?
What are the barriers entry for new competitors?
How much market power does your company possess?
How much differentiation is there between the products of your company and those of its competitors?
How does your company’s market structure impact the options you have for pricing practices?
