Programme: MSc Digital Marketing; MSc Business with Analytics
Module Code: LD9706
Module Title: Marketing Metrics and Analysis
Distributed on: Teaching Week 1 (via the e-learning portal)
Submission Process, Time and Date: 4,000 Words Business Report – submitted electronically via the e-Learning Portal:
Only submit your final version of the assignment (main report + appendices and references) as a single MS Word or PDF document.
Make sure to take a screen print or save the electronic confirmation of submission.
Submission Deadline: tbd (during August assessment period).
It is your responsibility to ensure that your assignment is submitted before the submission deadline stated above. A relevant extract of the University’s policy on late submission of work is included in this document.
Word Limit: 4,000 words (+ 10%)
Weighting 100%
This assessment is designed to assess the following Module Learning Outcomes:
• MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing.
• MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing.
• MLO 3: Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.
• MLO 4: Make relevant decisions about taking forward or enhancing marketing campaigns based on this assessment and associated consultation.
