Portfolio Report – 1.Innovation and 2.Business Model – SOLO FEMALE TRAVELLER
Description
Write a Portfolio Report outlining Innovation Strategy and a New Business Model for the market segment that needs more tailored attention – SOLO FEMALE TRAVELLER – using written analysis applying Roy Morgan Personas, with supporting theory using Forces diagram, JTBD framework, a BMC diagram, and either a DENT-FC forecast OR SIP-CCC forecasts.