Description
There are five stages in a consumer buying process – recognition of a problem, searching for information, evaluation of alternatives, purchase decision, and post-purchase behavior.
How do companies use the 4 Ps to influence consumer behavior in these five stages? discuss at least oneĀ in each of the five stages with real world examples.
The 4 P’s are product, price, place, promotion. write a one page discussion with supporting information for this discussion.