Discussion : Technological Changes and Media Strategy
The purpose of this discussion is to reflect on your learning and to further your understanding of media strategy by considering the impact that current and emerging technology will have on media strategy and execution and their components.
1. Post your comments
The media world is changing rapidly and the shift to digital will continue to become more pronounced. Reflect on your media consumption habits (past and present) and consider how it has changed and how it is likely to change. Then, contribute meaningfully to this discussion by responding to the following question:
• How do you think technological advances will affect media strategy and media execution in the future? Provide examples of specific technological advances in your response.