Description.
Identify an organisation that could benefit from an innovative idea. Using your knowledge of relevant theories on innovation and idea generation develop an innovative idea for the organisation relating to a product, process or service they offer.
Write a proposal for the business explaining how your idea would benefit them and how it could be successfully implemented. Explain why you think your idea is right for the business, how it will benefit the business and plan how it could be successfully implemented. Your proposal should include justification of the idea, marketing, target audience, costs and how it will be launched.
Apply theories of innovation and idea generation to products, processes or services to develop an innovative idea.
Devise a proposal for an innovative product, process or service for a working organisation and produce an implementation plan.
You will need to include and reference at least 10 different sources including 3 academic textbooks and 1 academic journal that help provide supporting evidence for any assertions that you make. For higher grades, you will need to incorporate academic theory relevant to the points you make (use real-life examples from businesses that back up the theory). You must include both a reference list and a bibliography with your proposal.
Grades for the report –
Introduction
Background of organisation and description of the situation
Discussing relevant literature associated with the topic
Critical analysis of the product, service or process
Putting forward recommendations with justification
Conclusion
The quality of the presentation, the structure of the report
• evidence of good research and judgements made supported by business theory within all written work
• evidence of wide reading around topics to support conclusions drawn
• effective use of the Harvard referencing format
• good use of spelling, grammar and punctuation throughout all written work
