.​Analyse the transport and tourism external and internal challenges in delivering appropriate standards of service for the company and how consumer and industry trends affect the delivery of meeting these challenges

Description

USE A UK ORGANISATION

Assessment briefing:

Select a tourism orientated company/organisation (accommodation, visitor attraction, tour operator, airport, events).

1.​Introduce the company/organisation ​

2.​Identify and explain the product/service they provide paying attention to the range and modes of transport they offer and how this affects the service delivery of this company. Also describe and explain why these modes of transport have been selected (incorporate any transport that is used in the delivery of the services)

3.​Analyse the transport and tourism external and internal challenges in delivering appropriate standards of service for the company and how consumer and industry trends affect the delivery of meeting these challenges

4.​Conclude the essay with your own recommendations on how the company be more effectively deliver a tourism and transport service

Marking criteria

Introduce the company/organisation ​​10%

Research and use of literature​​​20%

Analysis, synthesis and evaluation​​​30%

Use relevant industry examples

to support your answer​​​​10%

Organisation and Coherence​​​20%

Presentation and Referencing​​​10%

Total​​​​​​​100%