Description
Assume you are now a mortgage broker and you are either working as an independent contractor, or are self-employed or about to open a franchise. Assume you have two other staff members working with you. Their roles are your choice.
Using the template we have provided as a guide, prepare a basic business/marketing plan outline for your business, for the next 12 months, incorporating the following activities:
– Developing professional relationships
– Networking
– Prospecting for clients
– Marketing ideas
– Client retention
Guidelines –
1. You must type your marketing/business plan ie. construct it as a document on your PC and save either as a doc or pdf file. A minimum of 4 typed pages is expected.
2. You will not need to provide any budgeting estimates for the purpose of this Exercise but you are welcome to do so
3. You will not be judged on your typing or word processing ability
4. The marketing plan template we have provided is for guidance only – you do not need to provide information for all of the points outlined unless you feel they are relevant and you do not need to follow the template we have provided if you already have your own business plan document or template to follow
5. You will not be judged on your skill as a marketing expert but on the evidence of your understanding of the points below
6. If you still feel unsure where to start with your business/marketing plan, then you should Google this to get a feel for what different plans can incorporate. We want to know what strategies you would use in order to succeed as a broker.
Points you must cover –
How do you envisage being able to apply your knowledge, skills and understanding to enable clients’ needs and expectations to be met and how will you incorporate the functions associated with the provision of a quality, professional practice to those customers.
How do you envisage you will develop, nurture and maintain professional relationships with clients, colleagues and other referrals in order to complete work tasks, further the reputation of the organisation or your company, as well as the profession generally, and improve long term relationships and sales.
How do you envisage you will establish contact and then build rapport both in your own industry and within other finance industries incorporating sales and presentation skills as well displaying an industry-knowledge of regulations, disclosure and selling.
How do you envisage identifying and contacting potential client prospects through use of networks, leads and research skills.