Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook. Complete problems 2.1, 2.2, and 2.3 (a, b, c, d, e, and i).

Marketing by the Numbers Set Two

In this assignment, you will learn about demand estimates and the marketing budget.

Read “Demand Estimates, the Marketing Budget, and Marketing Performance Measures”(p 574-581). in your textbook.

Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook. Complete problems 2.1, 2.2, and 2.3 (a, b, c, d, e, and i).

You may submit this as an Excel document, or you can write out each problem by hand, take a picture of your work, and upload the assignment as a PDF. If you choose this option, make sure your work is clear enough for the instructcgoor to read and evaluate.