Amazon case study
Complete case. This case provides a comprehensive picture of Amazon’s strategies to become a market-leading company. As Amazon has grown, other companies have found it a challenge to compete. Use the prompts below to guide your analysis and case write-up Discuss whether the company will be able to maintain its ability to execute strategy across so many different types of business lines. How will that affect corporate direction in the near term based on the information presented in the case?
Describe the chief elements of Amazon’s overall competitive strategy, how well the pieces fit together, and whether you feel its strategy continues to evolve.
Define the key elements of Amazon’s strategy in e-commerce, cloud computing services, personal media players, and digital media streaming and whether your analysis shows their strategies are successful and compatible.
Explain the company’s competitive positions in personal media players and digital streaming and whether they are stronger or weaker than their position in e-commerce and cloud-based computing services.
Based on your analysis discuss the steps Amazon should take to ensure that the digitally streamed media—and mobile platforms to access that media—become a major contributcgoor to the company’s overall performance.
