Annual flu shot
Design an actual message to share with your classmates but it will also be necessary to describe the strategy(ies) that might be used and to consider all of the elements including Accessible, relevance, timeliness, and credibility of source among others.
The scenario for the discussion assignment: To develop messages encouraging students on a college campus to get an annual flu shot.
Tip: The message should be
Accessible – The audience should be able to access the information; communication should reach intended audience
Actionable – Audience should know what you want them to do; communication should move them toward action
Credible – Source should be trusted by audience
Relevant – Message should be something audience cares about or feels is relevant to them
Timely – Audience should have information they need when they need it
Understandable – Message should be easy for audience to understand
