Watch The curly fry conundrum: why social media “likes” say more than you might think.
https://embed.ted.com/8fa51cdc-71e7-4ebb-bb9f-c5545b3f4704
Watch the TED talk and reflect on the following questions:
• Did anything shock you about the pervasiveness of the data collection tools and methods?
• Can you personally remember a time on social media where you felt as if your information had been adopted for commercial reasons?
• Do you think there are any risks with these increasingly commonplace approaches?
• Why would online businesses (think e-tailers) be highly interested in advanced digital marketing practices such as this?
• How do you think a start-up company or enterprise might find these tactics appealing? What information would they be most interested in?
