Exercise
Try to answer these review questions briefly:
1. Having looked at the evolution of business analytics and its various applications, what do you think are the three most important functions of these industry applications? Why?
2. Why is there so much conjecture around the conceptualisations of Web 2.0 and Web 3.0? What are the key differences? Moreover, what new opportunities might be presented to new businesses or enterprises with these advances?
3. What do you think are some of the operational (and perhaps commercial) reasons behind organisations not employing complete marketing automation? What are some of the key benefits?
4. Explain what you think the relationship between CRM and Big Data looks like for the modern-day organisation. Do you think these processes and systems are essential?
5. Explain why mobile should not be considered a “trend” for the industry. Think closely about the current “information era” and what has changed how business is done on this platform.
Answer here.
References
1stwebdesigner (n.d.). A brief introduction to Web 3.0, http://www.1stwebdesigner.com/web-3-introduction/
Investopedia (2015) http://www.investopedia.com/terms/q/quantified-self.asp#ixzz3yIFK3s8H
LinkedIn Learning (2016) Data Science and Analytics Career Paths and Certifications
Marr, B. (2015). Big Data: Using SMART Big Data. Analytics and Metrics to Make Better Decisions and Improve Performance.
Minelli, M., Chambers, M., & Dhiraj, A. (2012). Big data, big analytics: emerging business intelligence and analytic trends for today’s businesses. John Wiley & Sons.
R
edman, T. C. (2008). Data-driven: profiting from your most important business asset. Harvard Business Press.
Schmarzo, B. (2013). Big Data: Understanding how data powers big business. John Wiley & Sons.
Tableau (2016) Top 10 trends for 2016 – Business Intelligence
Van Rijmenam, M. (2014). Think Bigger: Developing a Successful Big Data Strategy for Your Business. AMACOM Div American Mgmt Assn.
