Think closely about the Big Data Business Model Maturity Index, and Amazon’s current position in integrating analytics and monetisation of this data. Where would you currently place them on the index? Why?

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1. Think closely about the Big Data Business Model Maturity Index, and Amazon’s current position in integrating analytics and monetisation of this data. Where would you currently place them on the index? Why?

2. Afterwards, perhaps plot Amazon’s trajectory over the past 20 years in terms of internal and external focus and how this has led to successful value creation. Consider what is next for Amazon. How do they capitalise on this information? Does it require internal optimisation or capitalisation on external market insights?