Social Media Presence
Discussion Activity: Examine Your University’s Social Media
Each student will evaluate the content of Cumberland University’s social media presence. This will be accomplished by conducting a mini-social media audit.
Within your initial response answer the prompts below:
What social media platforms are currently used?
What is the university’s motto, colors, and mascot?
How is Cumberland university leveraging its motto, colors, and mascot in its social media posts?
What are two examples of content that your Cumberland has generated that is aimed at sparking conversations with audiences? To what extent have those pieces of content been successful? Why do you think that is?
What are two examples of visual content that Cumberland has generated? How well does it convey the university’s brand? Does it effectively integrate visuals with text, why/why not?
If you were not a student at Cumberland university, would the content CU posts on social media appeal to you, why/why not?
Next, create a list of suggestions for Cumberland university on social media:
What social media platforms, if any, do you suggest they start using and why? What recommendations would you give them for getting started?
How could CU leverage virtual reality, mixed reality, and/or augmented reality?
Content is key. Generalizations are not ideal for this discussion assignment. If research is used, pleacgose make sure you give credit to the source.
