Instructions
Analyzing advertisements can help in crafting effective promotional plans. For this assignment, identify and evaluate three magazine advertisements that you find appealing or disturbing.
Search the internet for three magazine advertisements (use Google Images or Yahoo Images to find advertisements) and answer the following questions below for each ad:
1. What types of consumers do you think would find this ad appealing? Describe the target audience (age, gender, and lifestyle).
2. What motivations does the ad use to grab and hold attention?
3. Does the ad appeal to your emotions? Why or why not?
4. How does the ad get people to buy the product?
5. Does the ad tell the truth (give the whole picture)? Do you detect any exaggeration or suspicious promises?
6. What advertising appeals are used to sell the product? Explain how the techniques are used in the advertisement.
