MGT 525 Online –
SMAC Description
SMAC Section:
Linking knowledge with experience enhances learning so each student is responsible for applying the functional area of knowledge contained in this course to an appropriate issue/task/problem within his/her own work environment. This project will also attest to the application and development of one or more abilities associated with superior managerial performance. Ideas for your project may come from almost anywhere – your text, your classmates, your employer, a current event, a dynamic situation in the marketplace or me.
A Learning Contract which identifies your project must be submitted by February 21st. For complete details, consult SMAC Learning Contract: A Rubric for Completion of the Proposal in your Student Information Handbook. The SMAC must be completed in accordance with the SMAC General Guidelines and Rules for the Completed Report found in the SMAC section of your Student Information Handbook. APA style must be used for project reports.
All projects are due on April 18th.
Projects received after this date will be penalized 5 points and no project will be accepted after May 2nd.
The project must include research from secondary sources – a minimum of 5 credible sources is required. A Wikipedia citation is not acceptable.
SMAC Suggestions:
· Analyze the competitive set of student’s organization in terms of their market position, pricing strategies, approach to advertising and appropriateness of target audiences.
· Develop a strategic analysis to identify any emerging market segments and determine how to best leverage this potential opportunity.
· Design, implement and discuss implications of primary research project – survey, internet, etc. to see if product/service meets consumer demands/needs.
· Via a detailed marketing plan, launch a new product or service from development to introduction to sustaining initiatives.
· Take a marketing driven strategy and show how it can be “activated” across advertising, promotion, public relations, packaging, consumer and social responsibility, etc. to satisfy organization objectives.
· Investigate the ethical issues of collecting and using personal information and potential problems/”watch-outs” regarding the invasion of privacy.
· Construct new corporate, business and functional marketing strategies.
· Discuss the impact the internet has had on the efficacy and effectiveness of marketing plans for a consumer product or service.
