Blue Apron is a business that pioneered the home food complete meal market.
introduce the case with a short overview. A conclusion about your analysis of their problem and recommendation is required. The questions below are your analysis and they should support your recommendation and conclusion.
Industry and Technology Change –
This industry is rapidly maturing. Plot the industry stages up to this point in terms of industry maturation and provide evidence for a decision as to where the industry is: startup, growth, maturity, decline.
1. Discuss the technological innovation that occurred that made the industry possible and whether there is more technological innovation or incremental innovation or process innovation at the moment. Why
Competitors –
2. Create a strategic map (i.e. strategic grouping) on a 2×2 matrix (you can define the dimensions)
3. Using the Strategy Canvas please demonstrate the disruption i.e. their offering versus their competitors offering at the early stage, and then draw one for the current stage. Discuss the implications.
a. I suggest that at the very beginning their competitor was NOT another home food delivery business.
b. You need to identify the ERRC – eliminate, reduce, raise, create.
Internal Focus –
4. Using Porter value chain place a priority on the top 3 items that you would address. Discuss the reason for your ranking (specifically including the debate around marketing vs operations).
5. Using the concept of a) Dominant Logic (a single paragraph) and b) the tool of BSC please provide a both for the early stages and then, separately, what you recommend going forward. Please make particular note that the early Logic and BSC must be consistent with their decisions (i.e. be clear about what may have led to the poor performance as the market changed)
Recommendation –
6. recommend a course of action by summarizicgong the above.
Max 4000 words
