Understanding what a crisis actually is and managing through a crisis is one of the first steps in crisis management. Of the five implications provided in the “textbooK regarding defining a crisis, which implication do you believe is the most important and why?

Textbook(s) Crandall, W., Parnell, J. A., & Spillan, J. E. (2014). Crisis management in the new strategy landscape (2nd ed.). Los Angeles: SAGE

Understanding what a crisis actually is and managing through a crisis is one of the first steps in crisis management. Of the five implications provided in the “textbooK regarding defining a crisis, which implication do you believe is the most important and why?”