Marketing Related Live Project
Coursework 1 Details
▪ MLO1: Critically evaluate a contemporary marketing case identifying the key issues and action points.
▪ MLO2: Apply contemporary marketing knowledge, business protocols and concepts to formulate viable and realistic conclusions.
▪ MLO3: Determine a professional action plan supported by appropriate rationale and validated evidence.
Learning Outcomes addressed via CW1
▪ You are a consultant and your job is to find the best way to add value to your client’s business
▪ Your client is Magentity, a E-commerce development service provider: they are a successful technical website development and digital marketing consultancy specialising in Magento Commerce solutions
▪ Check their website out: https://www.magentity.com/ ▪ Remember: You have to video record a 10-min presentation
CW 1 – Presentation on Creating Value for Magentity
Table of Content ▪ Introduction and short background of the company ▪ Analysis of the current product portfolio (Use for example: BCG Growth Matrix) ▪ Analysis of the competitor ▪ Strategic direction of the company ▪ What branding strategy they are using now ▪ Taking the brand forward (this is where you introduce and explain how you want to add value to the brand and introduce the opportunity found by you. Use theories like the Ansoff’s Matrix to make your point) ▪ Conclusion
▪Your analysis must be supported with evidence (citations, quotations and referencing)
▪You have to use in-text citation (in slides) as well as have a full reference list at the end – both in-text citation and Reference list have to follow Harvard Style of Referencing.
▪It is expected that you will conduct secondary research to develop your presentation.
Additional Requirement
