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After reading this chapter, you will be able to: • Analyze the ethics of manipulation and deception in marketing and sales.

Marketing Ethics: Advertising and Target Marketing

After reading this chapter, you will be able to: • Analyze the ethics of manipulation and deception in marketing and sales;

• Explain the regulatory standards governing advertising;

• Analyze the arguments concerning marketing that violates consumer autonomy;

• Explain the ethics of target marketing;

• Analyze the ethics of marketing to vulnerable people and populations.