The Assignment Task
Read The Client Brief Prepare a 1,000-word (tables, figures, appendices and references do not count towards the wordcount) report that presents critical evaluation of selected direct and digital marketing tools in the context of the suitability of those tools to promote the exhibition(s) at the Wallace Collection .
In the report, you will need to describe and critically evaluate two selected tools of direct marketing and two selected tools of digital marketing in the context of their suitability to the case study provided in the Client Brief.
The report needs to be professionally presented and logically structured. The evaluation of selected tools should be based on evidence that you review to prepare the assessment. The evidence can include but is not limited to: the websites for the selected tools, market reports, journal articles, research reports, textbooks.
This assignment allows you to demonstrate your knowledge of direct and digital marketing tools, to evaluate their pros and cons, and to discuss their suitability to the context presented in the Client Brief.
Recommended structure
1. Introduction
2. Detailed descriptions of the features and functions of the selected direct and digital marketing tools
3. Critical evaluation of the selected tools
4. Conclusions/Recommendations]
5. References
