Marketing Ethics: Advertising and Target Marketing
QUESTIONS
1. How many people in your class have credit cards? How many different cards, on average, does each person possess?
2. How did you come to possess these credit cards? Did you initiate the appli- cation, or were you solicited for it? How difficult was it to qualify for credit?
Marketing Ethics: Advertising and Target Marketing 197
3. How many people pay off their bill each month?
4. How many people know the interest rate on their card? How many know the credit limit? Can anyone explain the condition under which the credit card company can change the interest rate?
5. How many can explain what would happen if they are late with a pay- ment? Does anyone know the length of time between the day you receive your credit card bill and the payment due date?
6. Do you think that college students are more or less informed than the average consumer? More or less vulnerable to aggressive marketing techniques?
7. Is there anything ethically wrong with marketing credit cards to college students?
